25 Instagram apps for producing must-see content (2023)

With a billion monthly active users and a little feature called Stories, Instagram has effectively solidified its status as the prime place to promote visual content.

This isn’t necessarily news, so by now you’ve probably started to experience increased competition which brings with it the challenge of standing out. And the pressure to promote more eye-popping content.

Fortunately, there are a ton of Instagram apps to help you do exactly that.

Don’t consider yourself a creative type? Not exactly a master photographer? No worries. We’ve rounded up some of the best apps for Instagram to help you get started.

What are the best Instagram apps?

The answer to that question will of course vary and largely depends on numerous factors such as your needs as an Instagram content creator and what you’re looking to accomplish on the platform.

To simplify things, we’ve broken down our list of the 25 best Instagram apps (free and premium) by category so review our tips to ensure that your visual content doesn’t go unnoticed.

Types of apps for Instagram

If you’re seeking information about a certain type of Instagram app, click the links below to jump to a category:

  • Instagram Engagement Apps
  • Instagram Photo Apps
  • Instagram Video Apps
  • IFTTT Formulas for Instagram
  • Instagram Story Apps

Instagram engagement apps

The more time and energy you spend on executing your Instagram marketing strategy, the more shortcuts you’ll need to save time. From reporting, to increasing how much content you share, to responding to users ASAP, all marketers should consider having a tool to manage their presence all from one platform.

1. Sprout Social

The ability to queue up posts in advance is a game-changer for serial Instagram users. Instagram scheduling allows you to plan out your content calendar without having to worry about crafting posts in real-time.

Additionally, Sprout aggregates your Instagram notifications so you never miss any shout-outs from your followers.

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Also, Instagram analytics from Sprout clue you in on your top-performing posts. This allows you to keep creating the content your followers are hungry for, time and time again.

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Manage your Instagram media with Sprout Social

Don’t let your efforts creating Insta-perfect images go to waste–use Sprout’s Asset Library to manage images, video and text assets.

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Keep curated & approved campaign images on hand for any team member to access, and repurpose images across networks to get the most out of your content.

Start your free trial today and tag media into groups by type, campaign or more to track what has the biggest impact.

Instagram Photo Apps

The era of smartphones has made us all amateur photographers, but that doesn’t mean we snap flawless photos.

Thankfully, there are plenty of editing apps to help us deal with anything from touch-ups to adding visual flair with effects and text overlays.

2. BeFunky

BeFunky is a robust web-based photo editing tool, perfect for cleaning up pictures and designing graphics alike. The full suite of editing tools includes the ability to crop, resize, tilt, soften, sharpen 2nd much more.

As an added bonus, you don’t even have to create an account to use the free version.

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3. PicMonkey

Sometimes an otherwise perfect photo needs a bit of touching up. PicMonkey is great for fixing selfies, allowing users to remove wrinkles and reduce shine. Given that images on Instagram that feature a face get 38% more likes, PicMonkey can help you get the picture perfect photo every time.

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PicMonkey isn’t just for pictures of people, though. For example, the “Adjustments” feature is awesome for creating epic, landscape-style photos.

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4. Adobe Aviary

If you’re using an editor by Adobe, you know your photos are in good hands.

Aviary is a straightforward yet powerful Instagram app with a ton of one-touch tools on deck. Creative touches like softening, sharpening and playing with the saturation of photos may seem subtle but can be the difference to make your photos pop.

Another awesome feature of Aviary is the ability for the app to actually suggest edits on your behalf.

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5. Canva

If you’re looking to create social graphics from scratch, look no further. Canva boasts several templates for inspirational images, text-based photos, announcements and everything in-between.

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6. Piktochart

Infographics get plenty of love on Twitter and Facebook, so why not Instagram? Piktochart providers you with attractive templates for those times when you want to hit your followers with a data-driven post.

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7. Framatic

With over 20 million downloads, Framatic is another raved-about Instagram app for sprucing up your images. The app sports 36 adjustable Instagram layouts, 32 vintage borders and 92 effects to apply to photos in an instant.

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8. Landscape by Sprout Social

Landscape is Sprout’s very ownsocial media image resizing tool.

How does it work? Upload any photo that you’d like to share on Instagram, choose which post size you’d like to create, then guide the cropping and presto. Now you have a freshly optimized image to download.

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After you’ve cropped your images to your exact specifications, start sharing them with your Instagram followers!

9. Square Sized

One of the most-downloaded resizing apps, Square Sized allows users to import photos from personal albums or Facebook to be optimized for Instagram. The app gives you the option to edit your newly sized photos too.

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10. No Crop and Square

This app does exactly what it’s advertised to do: post full-sized pictures on Instagram without cropping. Extras such as stickers and filters are also available to give your resized photos even more creative flair.

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11. Instagram Layout

Layout is Instagram’s very own collage creator. You can create collages from photos taken on the spot or from your camera roll. Instagram Layout also has a handful of creative tools, such as the traditional Instagram filters, for making your collages even more, well, you.

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12. LiPix

LiPix is a social tool currently being used by over tens of millions across Instagram, Facebook, Twitter, Flickr and Tumblr. The application boasts 90 adjustable templates, 54 different borders and 20 photo effects.

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Instagram video apps

No longer restricted to 15-second clips, videos are a prime place to let your creative side shine on Instagram. The good news? You don’t need to be Spielberg or Scorsese to pull off a good-looking Instagram video thanks to the apps available today.

13. Boomerang

Instagram’s native Boomerang allows you to create super bite-sized videos that are essentially like GIFs moving forward and backward.


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Creating bite-sized “videos” out of burst photos, these pieces of content are great for storytelling or just having a bit of fun.

14. InShot

Borders, filters, voice-overs and everything in-between. This comprehensive editor can quickly step up the style for any of your videos, making them Instagram-ready in an instant.

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15. Video Editor (formerly vStudio)

This 4.5-star rated app provides you just about everything you could want to edit your Instagram videos. Features include the ability to adjust brightness, contrast, saturation, exposure and more. You can also choose from over 80 different filters to use.

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16. Hyperlapse

Hyperlapse is yet another one of Instagram’s own native apps. In short, Hyperlapse allows you to take time-lapse videos (even while you’re in motion). The built-in stabilization technology gives users the freedom to move around while they direct, which is a huge advantage of the tool.

17. Lapse It

Another time-lapse app for Instagram, Lapse It provides a variety of editing options to make your time-lapse content gorgeous. From backward looping to adding visual effects, eye-popping video is only a few taps away.

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18. Quik by GoPro

GoPro is well-known for their own breathtaking Instagram content. Through Quik, Instagram usrers with GoPros can edit their high-def videos via smartphone without having to run through another editing app.

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19. Crop Square Video

This editor makes it quick and easy to crop the framing of a shot, adjust videoposition, resize and rotate videos, and to fill with background colors. A key feature that Crop Video Square touts is the ability to pinch to crop and zoom.

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IFTTT formulas for Instagram

IFTTT –short for “if this then that”–is a tool that uses “applets” to connect products and applications. For instance, you can set an applet to email you a daily digest of Instagram Photos posted in your area. There are thousands of different applets that can save marketers time, but here are some of the best apps for Instagram.

20. Share Photos With a Specific #Hashtag to Slack Channel

This IFTTT formula will pull all of the Instagram photos with a specific hashtag into a Slack channel. So if you use Slack, this is a quick and easy way to find the photos you’re mentioned in, which you can then go on to Regram with your followers.

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21.Automatically Post Your Instagram Posts as Twitter Photos

This is an incredibly efficient way to share your Instagram photos to Twitter, which is a great source of content for Tweets.

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22.Automatically Post Your Grams to a Facebook Album

This formula provides another quick and easy way to re-purpose your Instagram content on your other social networks. Automatically pull your Instagram photos into a Facebook album, so fans without Instagram can still see your content.

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Instagram story apps

Remember how we said that Instagram Stories are booming right now? If you want to spice up your content, these three apps for Instagram Stories are a must-try.

23. Hypetype

Hypetype’s motion typography is enough to make anyone scrolling stop and stare. With the ability to emphasize and animate multiple phrases in a photo, this app is awesome for visually striking stories.

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24. Over

Designed specifically with stories in mind, Over positions itself as the be-all, end-all for brands pushing storytelling content. The power of the app’s creative design suite speaks for itself in terms of awesome imagery.


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25. Adobe Spark

And finally, another entry from Adobe. The Spark suite, which works across mobile devices and desktops alike, is a graphics creator and editor for those with limited knowledge. Easy-to-use, just about anyone can make their stories stand out with this one.

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Which Instagram apps are part of your arsenal?

And that concludes our list! There’s an absolute goldmine of Instagram apps out there for brands of all shapes and sizes.

Fine-tuning your photos for the sake of creativity is becoming more of an expectation as brands scramble for ways to make photos stand out. That said, consider any of these apps above as a prime place to start experimenting with ways to elevate your presence and get more Instagram engagement.


What is the app everyone's using on Instagram? ›

It's all due to a nifty smart phone application fittingly called FaceApp. The results of the app are often frighteningly realistic, causing users to experiment with how they'd look 50 years or so into the future, later posting the results under the hashtag #FaceAppChallenge.

How do I improve my Instagram app? ›

Different ways to improve Instagram
  1. Creating a calendar for content.
  2. Using curated content.
  3. Balance, convenience, and consistency.
  4. Tell stories instead of imparting lessons.
  5. Make the content visually catchy.
  6. Strategic use of hashtag and making caption creative.
  7. More interaction on Instagram Stories.

What is the 92 app? ›

92, is an application that can automatically change your wallpapers. In 92, you can share your life, chat with friends, find like-minded people, and explore your favorites. Upload well-taken pics to 92, and directly see your wonderful moments on the lock screen.

How do you become a content creator? ›

Here are four steps on how to become a content creator.
  1. Step 1: Develop your skills. You probably already have an idea of what type of content creator you want to be. ...
  2. Step 2: Create a portfolio. Once you've started building those skills, it's time to show off your work. ...
  3. Step 3: Start hustling. ...
  4. Step 4: Get paid.
Aug 16, 2022

What editing app do influencers use? ›

1. Adobe Lightroom Photo Editor. Easily one of the most well-known editing apps out there, Adobe Lightroom is a popular choice for many mobile photographers. You have probably heard of Photoshop and the Photoshop app, but this program gives even more control of specific editing elements.

What's the most popular filter on Instagram? ›

Clarendon is the most popular filter on Instagram, according to Lifewire, probably because of its slightly oversaturated look and high-contrast effect. The Clarendon filter adds an overall cool tint to your photo, but skin tones remain warm and natural.

What app do influencers use to edit their face? ›

FaceApp gives you everything you need to create Insta-worthy edits for free. No more extra tapping on your screen! Use a fantastic set of AI filters, backgrounds, effects, and other tools to create a seamless and photorealistic edit in ONE TAP. You will never have to spend hours photoshopping again!

What should your first Instagram post be? ›

Your first Instagram post is your chance to tell your audience who you are, what you do, and why they should follow you. It's a great opportunity to give your followers some background on your new business and how you can help solve a problem or pain point they have.

When should I post on Instagram? ›

Is there a best time to post on Instagram?
  • Monday: 6 AM, 10 AM, 10 PM.
  • Tuesday: 2 AM, 4 AM, 9 AM.
  • Wednesday: 7 AM, 8 AM, 9 AM.
  • Thursday: 7 AM, 8 AM, 11 PM.
  • Friday: 5 AM, 1 PM, 3 PM.
  • Saturday: 11 AM, 7 PM, 8 PM.
  • Sunday: 7 AM, 8 AM, 4 PM.

How do you make a professional Instagram account? ›

Set Up a Business Account on Instagram
  1. Go to your profile and tap in the upper right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to Professional Account.
  5. Tap Continue.
  6. Select a Category for your business and tap Done.
  7. Tap OK to confirm.
  8. Tap Business.

How do you make a layout for Instagram videos? ›

How To Use Video Layout On Instagram Reels - YouTube


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